Marketing Manager - Education Initiatives
own the marketing strategy for our education initiatives end to end.
CAREERS / Marketing Manager - Education Initiatives
Marketing Manager - Education Initiatives
Takshashila’s education programmes equip working professionals, students and public servants with the frameworks to think rigorously about public policy, technology and geopolitics. We are looking for a Marketing Manager to lead how these programmes are positioned, promoted and grown.
About the Role
You will own the marketing strategy for our education initiatives end to end, including setting the annual plan, running campaigns online and offline, managing a team and a budget, and building lasting relationships with our students and alumni. You will grow the visibility and reach of our courses while protecting what makes them distinctive: intellectual rigour, alignment with core values, independence and a commitment to public service.
Key Responsibilities
Strategy & Planning
- Develop and own the annual marketing strategy and plan for Takshashila's education products and courses, aligned with enrolment goals and the institution's mission.
- Set and meet measurable targets for reach, leads, conversions and enrolment.
- Build an understanding of our learner segments, their motivations and the competitive landscape, and use it to sharpen positioning and messaging.
Campaigns & Channels
- Plan and execute integrated campaigns across digital and offline channels.
- Work with the communications and research teams to turn our faculty's work and course content into compelling marketing material.
- Work with the operations team to manage the course admissions funnel, from awareness to enquiry to enrolment, and continuously improve conversion.
Brand & Values
- Maintain and strengthen the brand equity of Takshashila's education programmes, ensuring all marketing reflects our values and our standards of credibility.
- Build loyalty among current learners and alumni, so that they become our most effective advocates.
Community & Outreach
- Design and run outreach initiatives with our student and alumni community, including alumni networks, ambassador programmes, testimonials, events and referral initiatives.
- Build partnerships with universities, organisations and professional networks to extend the reach of our programmes.
Team & Budget Management
- Lead, mentor and manage a marketing team, and coordinate with the internal teams, agencies and vendors.
- Own and manage the marketing budget, allocating spend for impact and reporting on return on investment.
What We’re Looking For
- A degree in marketing, communications, business or a related field. At least 8 years of marketing experience, ideally in education, edtech, publishing, non-profits or knowledge-driven organisations.
- A proven track record of developing and executing annual marketing plans with measurable results.
- Experience managing teams and budgets.
- Strong command of digital marketing, including performance marketing, SEO/SEM, email, social media and analytics tools, along with experience running offline campaigns and events.
- Excellent writing and communication skills, and the judgement to market an intellectually serious institution without diluting it.
- A data-driven approach, comfort with CRM and marketing automation tools, and a willingness to use AI tools in your work.
- Genuine interest in public policy and in Takshashila’s mission.