Geo-consumerism and India-China Competition: A Comparative Assessment of Consumption Data

Indo-Pacific Studies
Written By Amit Kumar

Published March 09, 2024

This Takshashila Discussion Document offers a comparative study of India and China’s consumption trends.

Executive Summary

This discussion document offers a comparative study of India and China’s consumption trends. The study attempts to compare the size and demography of the existing consumer base and the consumption expenditure. It reveals that India’s consumption figures are disproportionately higher than China’s for the size of its economy. It also finds that a large consumer market is not a first-order factor in influencing foreign investments in a country. Nevertheless, it can significantly influence the lucrativeness of a country if the first and second-order factors cease to be a differentiating factor among India’s competitors.

Author

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Amit Kumar
Amit Kumar

Amit Kumar is a Staff Research Analyst with the Indo-Pacific Studies Programme at the Takshashila Institution. His research interests include China’s domestic policy and China’s Foreign policy, India-China relations. His long-term project at the Takshashila focuses on the Chinese economy and India-China trade relations.

Amit Kumar
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