The contest to create the web's third generation has intensified

There are now three broad visions for the future of the internet. The first is a transformation into what Tim Berners-Lee calls “Web 3.0", a network that understands natural language and, depending on who you ask, will be open and ubiquitous, allow users to take back control from corporations and governments, and include billions of Things like sensors, robots and kitchen sinks. This vision is promoted by veterans and purists who believe that Big Tech’s dominance undermines open protocols that enable the internet, and also by many in the tech community who resent the market power of Google, Meta, Apple and Amazon. For their part, the world’s biggest tech companies see that it will be harder to grow at the giddy rates they are used to, and sprawling across various sectors can only take them so far. That’s why Mark Zuckerberg is promoting the second vision, that of a “metaverse", an immersive 3-D virtual reality world where everyone will have to wear goggles to plug in. Beyond Meta (previously Facebook), Microsoft, Roblox and many other companies are throwing their weight behind this vision while trying to get to the head of the queue.