Deccan Herald | ONDC should exercise its gatekeeping privileges to a minimum

The Open Network for Digital Commerce (ONDC) claims to be an inclusive ecosystem for e-commerce, attempting to break down the moats created by the dominant platforms. However, recent comments by the CEO of the ONDC and the commerce minister's hint at the ONDC playing an assertive gatekeeping role in evaluating the performance of network participants and removing companies that don’t onboard their leading platforms to the network. Such actions would be counterproductive. Transparency and accountability must be built into the structure and operating procedures of the ONDC to ensure that it lives up to its potential of an inclusive networked marketplace.

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