This article was first published in Deccan Chronicle. Views are personal.
In case you are interested in technology policy, you might have heard rumours about Facebook trying to merge its services, Facebook, Instagram, and WhatsApp, for a few years now. The very idea of the move has proven to be controversial since its inception.
Earlier this week, Facebook allowed select users on Messenger and Instagram to message from one app to the other, and we got one of our first glimpses on what integration of Facebook platforms might look like.
As I hinted in the introduction, there is some historical context to this. The idea has been in the works for a few years now. The progress on this has also been chronicled well by Steven Levy in his book, Facebook: The Inside Story. It is an excellent read, but if you do not have the time, here is a short summary.