Tech This Week | Advertising a tax on the poor, pandemic going to exacerbate it

Supply of endless addictive content is a feature and a bug of the attention economy. However, much like its traditional counterpart, the attention economy is harsher on the poor than on the rich. And the pandemic is likely going to make it worse. Your attention has a monetary value for streaming platforms. Given by the current monthly prices, Netflix values your time at ₹26.2/day, Prime Video at ₹4.2/day, Hotstar at ₹9.8 a day, and YouTube (Premium) at ₹4.2/day. Roughly the per capita income of an Indian is ₹1,35,048. A yearly subscription to Netflix would cost 7.1% of that figure; Prime Video would be 1.1%, Hotstar at 2.65%, and YouTube at 1.14%.

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