Rahul Bose, 5-star Marriott pricing banana the way it wants is simple behavioural economics

We tend to feel “overcharged” whenever we see a price tag higher than what we usually see at the usual place we buy from. So, we are indignant when we are charged Rs 375 for the bananas we would expect to pay Rs 10 for at the local supermarket, as actor Rahul Bose was. But, how would a five-star hotel explain charging such a big premium on the humble banana?

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