The article is authored by Greg Earl, Asia Pacific Editor of the Financial Review. It traces the journey of Flipkart, country’s most valuable start-up and e-commerce business. Nitin Pai talks about how Flipkart’s business model has taken a lead over Amazon:
Nitin Pai, director of the Bangalore-based thinktank Takshashila, says Flipkart has set new standards for quality in goods delivery with its in-house logistics operation and has muscled out Amazon with its unusual cash-on-delivery e-commerce model.
The whole article can be read here.