Between the Buyer and the Seller

51OIYdekEhL._SX331_BO1,204,203,200_Between the Buyer and the Seller

By Karthik Shashidhar

Edited by Ganesh Chakravarthi

  • Perfect Paperback: 279 pages
  • Publisher: Takshashila Institution (2017)
  • Language: English
  • ISBN-10: 8193197690
  • ISBN-13: 978-8193197691

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About the book

Why is it difficult to find Feta Cheese in Bangalore, or mango pickles in Barcelona? Why are tourists encouraged to bargain? Why do startup platforms provide heavy incentives to their users? And why is it difficult to find the right date using dating apps? The answer to any of these questions rests with a mysterious entity, who quietly exists between the buyer and the seller.

In this absorbing account, quant and management consultant Karthik Shashidhar uses concepts from economics and financial markets to explore this entity’s complex behaviour. From medieval bazaars to modern “two-sided marketplaces”, the book explores why markets are structured the way they are, and how they can be designed in order to ease transactions between the buyer and the seller.

About the Author

Karthik Shashidhar lives in London, where he works in financial services. Between 2012 and 2017, he was an independent quant, data science and business strategy consultant. Simultaneously, he was Resident Quant at the Takshashila Institution, and an adjunct faculty at IIM Bangalore. He wrote this book while living in Barcelona in 2016.

Karthik writes a regular column for Mint where he uses data and quantitative methods to comment on issues of contemporary interest.


Karthik Shashidhar takes us on a brisk analytical journey that is as informative as it is entertaining. From football transfer markets to fairy tale start-ups gone wrong, this is a revealing work holding important lessons for all who wish to navigate the evolving markets of today’s times –  Shashi Tharoor, Politician and Author

Karthik Shashidhar’s interesting and well-written (almost in the style of newspaper columns) collection of stimulating essays is on efficiently functioning markets, or their lack. Excellent to read, irrespective of whether you agree or disagreeBibek Debroy, Economist

Whether you are a Product Manager running an internet product or an Entrepreneur trying to evaluate unmet consumer needs or a Sociologist trying to understand the impact of social structure on the evolution of the restaurant business in India or a Marketer thinking of ways to create the consumer desire which will help you reach the critical mass at which the market can be self-sustaining or simply a person interested in understanding the world around you a bit better, this is a recommended read for everyoneRaghava Krishna

A handbook to understand the market. The book provides an excellent insight into the market beyond the conventional lens. Seldom do we come across a book which elucidates, in simplistic language, market failure incorporating the ‘Liquidity’ factorPushpangshu Chowdhury