CIB or Coordinated Inauthentic Behaviour is a precise-sounding term that remains imprecise. As the recent Buzzfeed exposé on Facebook highlights, platform action against such activities is often subjective and haphazard. How are narratives manipulated on platforms? How can platforms address this? What could be the consequences? Manoj Kewalramani discusses with Rohan Seth and Prateek Waghre.